With approximately 600 million users, Facebook is the center of the social media universe.
It's also a treasure trove for marketers - if you know how to make the most of it.
Find out how to use The Open Graph to connect with your market.
In The Facebook Marketing Update - Spring 2011, you’ll find out how to:
* Optimize the Like button and the Open Graph to improve engagement
* Use iFrames for custom Facebook page content
* Optimize the Facebook page for search
* Create a contest that will accomplish almost any conversion goal
* Use Facebook Connect for ecommerce
* Make the most out of Facebook Places and Deals
* Take advantage of the significant upgrade to Facebook Comments plug-in
* Apply best practices to advertising on Facebook
Saturday, May 14, 2011
Do You Have Realistic Expectations About Copywriting?
Have realistic expectations. Almost every copywriter promises to make you more money. The truth is, copy is only one part of successful marketing. And even the absolute best copywriters in the world bomb 20% to 30% of the time. Yet no one seems to talk about this. That is why the typical assurance you will see is this: if you don't make money, we will happily rewrite it for free. That's ok on the Internet if you aren't spending a ton of money on your marketing campaign. But what if you ARE spending a lot on advertising or marketing offline to promote? If anybody could actually promise you success, they would promise to make you money or else refund their fee. But they won't, because they don't want to work for free.
Why You Should Consider a Marketíng Partner
How to get the best chance for success: Partner with him/her. The deal that all clients are glad to make that no copywriter wants is this: I'll pay you after I see the sales with a percentage of sales that your copy brings in.
What's wrong with this? It's pretty lopsided. Clients fail to implement correctly or something else goes awry. It's far too easy for the copywriter to end up getting nothing out of the deal. What is fair? Paying a reasonable up front fee and then a portion of sales generated. So be willing to put some skin in the game. The copywriter will work very hard for you when motivated by a share in the potential revenue. Wouldn't you? This is how it has worked with several of the largest marketing companies for many years. The best copywriters in the world realized at some point that they were creating assets for these companies. And that as such they should share in some of the revenues generated.
When you follow these guidelines you can find the best copywriter for you. Especially if you are looking for a copywriter that can boost your sales. You don't need to hire the most expensive copywriter to get the job done.
Why You Should Consider a Marketíng Partner
How to get the best chance for success: Partner with him/her. The deal that all clients are glad to make that no copywriter wants is this: I'll pay you after I see the sales with a percentage of sales that your copy brings in.
What's wrong with this? It's pretty lopsided. Clients fail to implement correctly or something else goes awry. It's far too easy for the copywriter to end up getting nothing out of the deal. What is fair? Paying a reasonable up front fee and then a portion of sales generated. So be willing to put some skin in the game. The copywriter will work very hard for you when motivated by a share in the potential revenue. Wouldn't you? This is how it has worked with several of the largest marketing companies for many years. The best copywriters in the world realized at some point that they were creating assets for these companies. And that as such they should share in some of the revenues generated.
When you follow these guidelines you can find the best copywriter for you. Especially if you are looking for a copywriter that can boost your sales. You don't need to hire the most expensive copywriter to get the job done.
How Much Will You Invest in Your Copy?
What is your budget? If you only have a few hundred dollars, you may be better off getting a copy critique of your copy or writing a rough draft of your sales pitch yourself and then having a writer edit it - or getting some basic courses on marketing so you have a better idea of what good copy entails.
There are wide ranges in fees: Anywhere from $500, to $1500, $2500, $5000, $10,000, even as much as $25,000 plus royalties on sales. But even at that price range you aren't gonna get a guárantee of results. With business there are risks and rewards. There are too many different factors for anyone to promise you a certain result. If they do, that is a red flag. It can be very risky to take the advice of a rookie copywriter. Like taking legal advice from an inexperienced attorney when you are charged with a crime. Either you purchase a copy critique from a known professional copywriter or have a buddy read your copy.
Make sure what you are saying comes across clearly, Find out if there are any spots where they stop reading, and ask them if the claims are compelling and most importantly believable. If not, why not?
There are wide ranges in fees: Anywhere from $500, to $1500, $2500, $5000, $10,000, even as much as $25,000 plus royalties on sales. But even at that price range you aren't gonna get a guárantee of results. With business there are risks and rewards. There are too many different factors for anyone to promise you a certain result. If they do, that is a red flag. It can be very risky to take the advice of a rookie copywriter. Like taking legal advice from an inexperienced attorney when you are charged with a crime. Either you purchase a copy critique from a known professional copywriter or have a buddy read your copy.
Make sure what you are saying comes across clearly, Find out if there are any spots where they stop reading, and ask them if the claims are compelling and most importantly believable. If not, why not?
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