Do You Have Realistic Expectations About Copywriting?

Have realistic expectations. Almost every copywriter promises to make you more money. The truth is, copy is only one part of successful marketing. And even the absolute best copywriters in the world bomb 20% to 30% of the time. Yet no one seems to talk about this. That is why the typical assurance you will see is this: if you don't make money, we will happily rewrite it for free. That's ok on the Internet if you aren't spending a ton of money on your marketing campaign. But what if you ARE spending a lot on advertising or marketing offline to promote? If anybody could actually promise you success, they would promise to make you money or else refund their fee. But they won't, because they don't want to work for free.
Why You Should Consider a Marketíng Partner
How to get the best chance for success: Partner with him/her. The deal that all clients are glad to make that no copywriter wants is this: I'll pay you after I see the sales with a percentage of sales that your copy brings in.
What's wrong with this? It's pretty lopsided. Clients fail to implement correctly or something else goes awry. It's far too easy for the copywriter to end up getting nothing out of the deal. What is fair? Paying a reasonable up front fee and then a portion of sales generated. So be willing to put some skin in the game. The copywriter will work very hard for you when motivated by a share in the potential revenue. Wouldn't you? This is how it has worked with several of the largest marketing companies for many years. The best copywriters in the world realized at some point that they were creating assets for these companies. And that as such they should share in some of the revenues generated.
When you follow these guidelines you can find the best copywriter for you. Especially if you are looking for a copywriter that can boost your sales. You don't need to hire the most expensive copywriter to get the job done.