Saturday, May 14, 2011

How Much Will You Invest in Your Copy?

What is your budget? If you only have a few hundred dollars, you may be better off getting a copy critique of your copy or writing a rough draft of your sales pitch yourself and then having a writer edit it - or getting some basic courses on marketing so you have a better idea of what good copy entails.
There are wide ranges in fees: Anywhere from $500, to $1500, $2500, $5000, $10,000, even as much as $25,000 plus royalties on sales. But even at that price range you aren't gonna get a guárantee of results. With business there are risks and rewards. There are too many different factors for anyone to promise you a certain result. If they do, that is a red flag. It can be very risky to take the advice of a rookie copywriter. Like taking legal advice from an inexperienced attorney when you are charged with a crime. Either you purchase a copy critique from a known professional copywriter or have a buddy read your copy.
Make sure what you are saying comes across clearly, Find out if there are any spots where they stop reading, and ask them if the claims are compelling and most importantly believable. If not, why not?

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